Italy Luxury Hotels & Branded Resi

Ready for Repeatable, Institutional Capital at Scale?

14th April
09:00-11:00 CEST (GMT+2)
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Credit: Sandaru Art Gallery / freepik
Caterina Locatelli
Caterina Locatelli
RE Director ItalyGRI Institute
Italy
Giovana Caravetti
Giovana
Giovana Caravetti
Head Southern Europe & FranceGRI Institute
Graduated in Advertising and Marketing from Pontifícia Universidade de Campinas. Experience in the service and sales business. Currently focused on developing relationships among entrepreneurs in the real estate market. Responsible for the RE Club in Chile, Colombia, Argentina and Peru. Actively involved in the decisions and organization of meetings for members, and the relationship between them. Focused on bringing new members and relevant companies from the sector, to develop the Club in the Andean countries, and Argentina. Also responsible for the Hospitality sector throughout Latin America, concentrating efforts, for the main meeting of the sector at a regional level.
+55 19 99333 5806
+55 19 99333 5806
Giovanna Meinberg Paganini
Giovanna Meinberg Paganini
Conference ProducerGRI Institute
United Kingdom
Keivan Salimi
Keivan Salimi
Real Estate Director ItalyGRI Institute
Brazil
Laura Sancesario
Laura
Laura Sancesario
Relationship Manager - GRI Real Estate - EuropeGRI Institute
With over 13 years of experience in an international company and with corporate events she was able to work with many levels of seniority, roles, departments, and transformation projects.
+5519999502722
+442071215076
ABOUT THE EVENT

Italy is entering a new phase for high-end living and travel assets—one where luxury hospitality and branded residential could move beyond trophy, one-off transactions into repeatable, institutional strategies. This event brings together leading market leaders to test whether the fundamentals now support scaled allocations, and what it takes to protect premium positioning while deploying larger tickets across Italy’s core cities and resort corridors.
Across two focused roundtables, we’ll examine what’s sustaining ADR-led pricing power in luxury hotels, how value is shared between owners, operators, and brands, and what structures are most financeable in today’s credit market. We’ll also look at the capital case for branded residences—interrogating demand durability, the operating and governance models that preserve brand standards, underwriting requirements for sell-out and delivery risk, and where the model can truly scale without diluting the luxury promise.
Discussion I 11:30 - 12:30

The Capital Case for Branded Residences in Italy

Asset Class or Luxury Niche?

  • Demand & Pricing Power — Is buyer demand durable enough to support scaled delivery, and what sustains premiums through cycles?
  • Brand & Operating Model — Which structures work best: hotel-managed vs independent operators, service levels, HOA governance, and long-term brand control?
  • Underwriting & Financeability — How are lenders pricing sell-out, construction, and absorption risk—what pre-sales, guarantees, and covenants are now required?
  • Product Strategy — What wins today: urban pied-à-terres vs resort villas, limited editions vs larger communities, and what level of amenities/services buyers will actually pay for?
  • Where It Scales in Italy — Which locations can support depth and repeatability—Milan, Rome, Venice, Florence vs Lake Como, Tuscany, Amalfi, Sardinia, Sicily—and where are risk-adjusted returns strongest (core ultra-prime, repositioning, or development-led placemaking)?
Discussion I 13:30 - 14:30

Luxury Hospitality in Italy

Is the Market Ready for a True “Luxury Platform” Moment?

  • Luxury Demand & Pricing Power - Can Italy sustain rate-led performance (ADR integrity) across cycles, not just occupancy—what structural drivers keep HNW/UHNW demand resilient?
  • Brand, Operator & Value Capture - Where does value sit in luxury today—global luxury flags vs specialist operators, management vs hybrid vs lease, and how “soft brands” change control/standards?
  • Financeability of Luxury - How are banks/private credit underwriting luxury hotels now (stabilization, capex reserves, covenants, guarantees/key money), and which structures clear credit committees fastest?
  • Capital Scales - Which city/resort corridors can absorb larger tickets while staying truly luxury—Milan/Rome/Florence/Venice vs Lake Como/Tuscany/Amalfi/Sardinia/Sicily—and where are the best risk-adjusted plays (trophy core, repositioning, or development-led placemaking)?

Timetable

09:00 - 09:30 Welcome and Registration
 
09:30 - 10:30 Discussion
 
10:30 - 11:00 Networking Drinks
Become a Sponsor

Contact our team to find the sponsorship and exposure opportunities that best fit the strategy of your company.

Sponsorship opportunities
Sucessful Registration! Our team will reach out soon to proceed with the next steps.
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Pan European Institute Partner
Institute Partner
CMS
Frankfurt am Main | Germany
With the largest commercial real estate team in Europe and one of the biggest worldwide, CMS is well positioned to help investors, funders, developers, landlords and occupiers navigate all aspects of the real estate market and maximise their assets. Whatever the size and scope of your project or deal, with almost 800 lawyers in 39 countries we have the resources to meet your needs quickly and ef?ciently, offering expert advice. We have been active in real estate in our markets for decades, so we understand the culture, the economic context, the local legal context and the history.
JLL
http://www.jll.es/
+34 91 789-1100
Madrid | Spain
For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500® company with annual revenue of $20.9 billion and operations in over 80 countries around the world, our more than 103,000 employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAYSM. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.
Colliers International
http://www.colliers.com
+39 02 6716 0201
Milan | Lombardia | Italy
Società di Gestione del Risparmio (SGR) indipendente, cioè non controllata da alcun gruppo finanziario.Edit: SponsorProfileforBrochure__c
RYZE
https://ryze.eu/en/
+39 02 7780701
Milano | Italy
An independent group, a leader in Italy in real estate consultancy and integrated management of real estate services.The Group operates both in the institutional market and in the distressed segment for Italian and foreign investors, banks, asset management companies/funds, industrial groups, private equity and family office funds. It boasts over 30 years of experience in technical (due diligence, project management, project monitoring), environmental, ESG, valuation, and property & building management sectors. It counts around 300 internal resources, a network of 550 technicians, approximately 1,000 appraisers on the territory, and over € 60 million in revenue. Its activities involve single properties or entire portfolios, with reference to all asset classes (office, retail, industrial/logistics, residential, hospitality, healthcare, sport and infrastructures, etc.).
Schneider Electric
Stezzano | Italy
Our generation is facing a tectonic shift in energy transition and industrial revolution catalyzed by accelerated digitization in a more electric world. Electricity is the most efficient and best vector for decarbonization; combined with circular economy approach, we will achieve climate-positive impact as part of the United Nations Sustainable Development Goals. Our mission is to be your digital partner for Sustainability and Efficiency. We drive digital transformation by integrating world-leading process and energy technologies to realize the full efficiency and sustainability opportunities for your business. We provide endpoint to cloud integration connecting products, controls, software and services. We enable lifecycle solutions from design and build to operate and maintain phases through a digital twin. We deliver capabilities to transform from site-to-site to an integrated company management.
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