Site Visits GRI New York 2026

Driving the transformation of the Front de Seine district and a must-visit Parisian address, Beaugrenelle, on the banks of the Seine, a stone's throw from the Eiffel Tower, is home to a collection of exceptional brands (including a Galeries Lafayette department store, an ultra-design Pathé cinema, and numerous flagship stores), and a constantly changing cast of kiosks and pop-up stores.

Already certified Excellent in 2016, Beaugrenelle Paris is the first French shopping venue to have obtained, in 2021, the BREEAM-IN-USE Excellent certification awarded according to a new, even more demanding standard. Thus, on its 7,000 m² of green roofs, an aromatic farm cultivated in total permaculture operates in short supply chains.

Built in 1975 by architects Jean de Mailly and Robert Zammit, the Ariane Tower underwent a major transformation to improve its thermal and energy performance. As part of the NAOM project, the façade, delivered in April 2025, was entirely redesigned with ultra-clear insulating glass, enhancing transparency while revealing the tower’s original porthole features. The renovation also included a redesigned lobby and the creation of a bright business center featuring two large meeting rooms and an 80-seat auditorium.

At ground level, a bar, concierge, lounge, and reception areas foster a sense of community and collaboration, complemented by a glazed pavilion that opens onto a welcoming terrace. Driven by its owner and supported by all stakeholders, Ariane’s transformation preserves its unique identity while preparing it for the future. Explore new spaces with Ariane.