Italy Luxury Hotels & Branded Resi
Ready for Repeatable, Institutional Capital at Scale?
Venue:
14th April
11:00-15:15 CEST (GMT+2)
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38 people are attending
Marcello Cerea
Photo: Six Senses Rome
Photo: Six Senses Rome
Photo: Six Senses Rome
Photo: Six Senses Rome
Credit: Sandaru Art Gallery / freepik
EVENT MANAGERS
Ana Godoy
Customer Success Manager & Team LeadGRI Institute
Brazil
Caterina Locatelli
RE Director ItalyGRI Institute
Italy
Giovana
Giovana Caravetti
Head Southern Europe & FranceGRI Institute
Graduated in Advertising and Marketing from Pontifícia Universidade de Campinas. Experience in the service and sales business. Currently focused on developing relationships among entrepreneurs in the real estate market.
Responsible for the RE Club in Chile, Colombia, Argentina and Peru. Actively involved in the decisions and organization of meetings for members, and the relationship between them. Focused on bringing new members and relevant companies from the sector, to develop the Club in the Andean countries, and Argentina. Also responsible for the Hospitality sector throughout Latin America, concentrating efforts, for the main meeting of the sector at a regional level.
Keivan Salimi
Real Estate Director ItalyGRI Institute
Brazil
Laura
Laura Sancesario
Relationship Manager - GRI Real Estate - EuropeGRI Institute
With over 13 years of experience in an international company and with corporate events she was able to work with many levels of seniority, roles, departments, and transformation projects.
Discussion I 11:30 - 12:30
The Capital Case for Branded Residences in Italy
Asset Class or Luxury Niche?
- Demand & Pricing Power — Is buyer demand durable enough to support scaled delivery, and what sustains premiums through cycles?
- Brand & Operating Model — Which structures work best: hotel-managed vs independent operators, service levels, HOA governance, and long-term brand control?
- Underwriting & Financeability — How are lenders pricing sell-out, construction, and absorption risk—what pre-sales, guarantees, and covenants are now required?
- Product Strategy — What wins today: urban pied-à-terres vs resort villas, limited editions vs larger communities, and what level of amenities/services buyers will actually pay for?
- Where It Scales in Italy — Which locations can support depth and repeatability—Milan, Rome, Venice, Florence vs Lake Como, Tuscany, Amalfi, Sardinia, Sicily—and where are risk-adjusted returns strongest (core ultra-prime, repositioning, or development-led placemaking)?
Discussion I 13:30 - 14:30
Luxury Hospitality in Italy
Is the Market Ready for a True “Luxury Platform” Moment?
- Luxury Demand & Pricing Power - Can Italy sustain rate-led performance (ADR integrity) across cycles, not just occupancy—what structural drivers keep HNW/UHNW demand resilient?
- Brand, Operator & Value Capture - Where does value sit in luxury today—global luxury flags vs specialist operators, management vs hybrid vs lease, and how “soft brands” change control/standards?
- Financeability of Luxury - How are banks/private credit underwriting luxury hotels now (stabilization, capex reserves, covenants, guarantees/key money), and which structures clear credit committees fastest?
- Capital Scales - Which city/resort corridors can absorb larger tickets while staying truly luxury—Milan/Rome/Florence/Venice vs Lake Como/Tuscany/Amalfi/Sardinia/Sicily—and where are the best risk-adjusted plays (trophy core, repositioning, or development-led placemaking)?
Moderator
Marcello Cerea
CEO
Starching
Angelica
Corsini
Director Head of Business Development
Arsenale Group
Corrado
Trabacchi
Partner
Orion Capital Managers
Fabio
Longo
Chief Investment Officer
Mohari Hospitality
Fabio
Valentini
Founder & CEO
CVHP Capital
Martina
Martino
Head of Advisory Europe
Belmond Italy
Marcello Cerea
CEOStarching
Italy
Marcello Cerea is the co-founder of STARCHING Srl Architecture and Engineering Firm, together with Paola Pontarollo. Born in Milan in 1962, he graduated in Engineering from the Politecnico di Milano. He started his career as a structural designer, but soon took on the role of building designer and site manager for major engineering firms in Milan, operating both in Italy and abroad. In 1992, he founded the Cerea-Pontarollo associated firm, which in 1999 turned into STARCHING Srl. He is a member of the Board of Directors of the Maestrale Project Consortium. He is also a founding partner of Norma Engineering, an Italian project design company operating abroad. Over the years, he has gained great insight into the real estate development sector
Alessandro di Paola
Hotel development Assistant ManangerLungarno Collection
Italy
Tanya Byls
Head of Real Estate & Hospitality, EMEA and South AmericaTonino Lamborghini Spa
Italy
Marcello Cerea
CEOStarching
Italy
Marcello Cerea is the co-founder of STARCHING Srl Architecture and Engineering Firm, together with Paola Pontarollo. Born in Milan in 1962, he graduated in Engineering from the Politecnico di Milano. He started his career as a structural designer, but soon took on the role of building designer and site manager for major engineering firms in Milan, operating both in Italy and abroad. In 1992, he founded the Cerea-Pontarollo associated firm, which in 1999 turned into STARCHING Srl. He is a member of the Board of Directors of the Maestrale Project Consortium. He is also a founding partner of Norma Engineering, an Italian project design company operating abroad. Over the years, he has gained great insight into the real estate development sector
Angelica Corsini
Director Head of Business DevelopmentArsenale Group
Italy
Corrado Trabacchi
PartnerOrion Capital Managers
Italy
Corrado Trabacchi is a Partner and Managing Director for Investments based in the Milan office. Mr. Trabacchi is focused on the acquisition and asset management of real estate properties across Italy. Since joining Orion in 2003, Mr. Trabacchi has been involved in all of the Italian transactions, including offices, logistic, retail, residential and hotels, and a successful office refurbishment and leasing shopping centre investment and asset management over the last 17 years.
Mr. Trabacchi is predominantly working on the Italian retail strategy (7 assets in portfolio) and several ongoing developments.
Mr. Trabacchi joined Orion directly from University, where he achieved a degree in Finance at Bocconi University with a final discussion on the real estate private equity business.
Fabio Longo
Chief Investment OfficerMohari Hospitality
United Kingdom
Prior to joining Mohari, Fabio ran Bain Capital Special Situations and Real Estate division in Europe – a $20bn AuM business that he built since joining the firm in 2013. Further, as part of the senior leadership, his responsibilities covered the US, EMEA, and Asia, with a focus on activities such as Commercial Real Estate, ABS, Illiquid Credit, Special Situations and Principal Distressed. Prior to Bain Capital, Fabio was a Principal in the European Principal Finance Fund at Apollo, where he played a pivotal role in identifying and executing high-impact investment opportunities. Fabio began his career in the Investment Banking group at Goldman Sachs. Fabio holds a M.Eng. from the University of Cambridge and the MIT.
Fabio Valentini
Founder & CEOCVHP Capital
Italy
Fabio Curcio Valentini is the Owner of CVHP.Working with major real estate companies, such as Kryalos SGR,Investire SGR,COIMA SGR with interests in hospitality, retail,residential and offices abroad,he managed relationships and coordinated projects with major international hotel chains and international clients like Starwood Capital.Since 2005 he was the Project Manager of Statuto Group and he held the position of Director for the company managing the Crown Plaza Hotel in London. In 2014 he founded his Company CVHP ensuring full independence of services while providing a full commitment to clients' interests. As a project,construction and owner he completed important projects such as Il Sereno Hotel,Le Sereno Saint Barth,St Regis Venice.
Martina Martino
Head of Advisory EuropeBelmond Italy
Italy
Martina Martino is Hill International’s Head of Advisory for Europe, responsible for technical advisory to support Hill’s clients in pre-acquisition and acquisition phases. She is also responsible for the systematic development of the infrastructure business across the European Region. After an international work experience in Asia and Middle East, Ms. Martino joined Hill first in 2018, as Operation Director for the Italian branch, leading the company’s growth until 2022. With a degree in Civil Engineering from the University of Roma Tre and a researcher at the University of Berkeley, she has a ten-year career in leading international engineering and real estate development/consultancy companies.
14:30 - 15:15 | Site Visit at Six Senses Rome
Co-hosts The transformation of the 18th-century Palazzo Salviati Cesi Mellini, located on Via del Corso in the heart of Rome, has created a new luxury destination operated by Six Senses. Launched in 2018 by Orion Real Estate Fund V, sponsored by Orion Capital Managers, the project carefully restored and repositioned the historic asset under strict architectural and archaeological constraints, before its sale to Gruppo Statuto.
Led by Starching, which provided full technical advisory, project and construction management services, the development delivered 96 rooms and suites equipped with advanced home automation systems, alongside a spa and wellness area, restaurant, gym, retail spaces, an internal courtyard with garden, and a 1,000 sqm panoramic rooftop terrace offering 360-degree views over Rome.
The restoration brought back to life the protected façades, the monumental staircase with its decorative skylight, the original hall columns, and a rare 4th-century baptismal font, the oldest in Rome. The design concept blends Roman classicism with a contemporary approach, combining heritage preservation, comfort, technology, and sustainability.
Photo: Six Senses Rome
Photo: Six Senses Rome Photo: Six Senses Rome Photo: Six Senses RomeBecome a Sponsor
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REAL ESTATE
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