GRI Club

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Javier Serrano

Director of Development Spain & Portugal, BWH Hotel Group

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Biography

Javier is the Director, Development & Investor Relations at Braintrust Hospitality (Braintrust Consulting Services, member of Andersen Consulting), and Director, Development Spain & Portugal at BWH Hotels. He is highly experienced at leveraging data to support both strategic and real-time decisions.

Javier specializes in maximizing hotel, leisure, sports and entertainment assets´ performance and profitability through data, analytics, and benchmarking. Prior to founding and leading SIR, he helped lead significant data-driven transformations, most recently in the Lodging industry. He is the former Country Manager for the Iberian Markets at STR (CoStar Group), and Vice President of Revenue Solutions at SHR Group.

BWH Hotel Group

The BWH Hotel Group® is an international hotel group headquartered in Phoenix, Arizona, and the umbrella brand for the three global brand families including Best Western Hotels & Resorts, WorldHotels Collection and SureStay Hotel Group with a global network of approximately 4,700 independent hotels in over 100 countries and territories worldwide.* BWH Hotel Group offers a total of 18 hotel brands worldwide that suit the needs of hotel developers and guests in every market.

www.bestwestern.nl

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