Tobias Reinecke
Biography
Tobias is leading Choice Hotels' growth efforts across EMEA. While the primary focus as a franchise only hotel group is on growing through franchising, Choice Hotels is also looking for strategic opportunities including capital investments, strategic equity acquisitions and growth partnerships including development partnerships and Master Franchises across EMEA. As part of Choice Hotel's EMEA leadership team, Tobias is also heavily involved in defining and executing the strategic vision of Choice Hotels in the EMEA market.
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Choice Hotels International
Choice Hotels International (NYSE: CHH) is one of the largest lodging franchisors in the world. A challenger in the upscale and a leader in midscale and extended stay segments, Choice® has nearly 7,500 hotels, representing more than 630,000 rooms, in 45 countries and territories. In EMEA, Choice Hotels EMEA™ is represented by the Ascend Hotel Collection™ as well as the Clarion™, Quality™, Sleep™ and Comfort™ brands and has nearly 400 hotels with almost 60,000 rooms across 13 countries.