Grupo Hotelero Prisma

About Grupo Hotelero Prisma

Grupo Hotelero Prisma, now Aimbridge LATAM, is Mexico's top hotel operator, managing 42 properties with over 7,500 rooms, including brands like IHG, Marriott, and Hilton. Headquartered in Monterrey, they focus on business travelers and are expanding into luxury hotels. Their acquisition by Aimbridge Hospitality in 2021 marked significant growth. Known for local expertise, they recently opened the JW Marriott Monterrey Valle.