Fernando Rocha Huerta
Biography
Fernando Rocha Huerta serves as Chief Information Officer (CIO) at Fibra Inn, Mexico's leading hotel real estate investment trust. With extensive experience in technology leadership and digital transformation within the hospitality sector, he oversees IT strategy, systems integration, and technological innovation across Fibra Inn's diverse portfolio of hotel properties. His expertise spans enterprise technology management, data analytics, and operational efficiency optimization. Under his leadership, Fibra Inn has enhanced its digital infrastructure and guest experience platforms, supporting the company's position as a premier hospitality REIT in the Mexican market.
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Fibra Inn
Fibra Inn is a Mexican trust formed primarily to acquire, develop and rent a broad range of hotel properties in Mexico aimed at the traveler. The company has signed franchise and license agreements with international hotel chains to use their brands. These hotels enjoy some of the industry’s top loyalty programs. Fibra Inn trades its Real Estate Certificates (Certificados Bursátiles Fiduciarios Inmobiliarios or “CBFIs”) on the Mexican Stock Exchange under the ticker symbol “FINN13”.