Anastasia Panina

Anastasia Panina serves as General Manager for Eastern Europe, Cyprus, Central and South Asia at TikTok, where she oversees strategic operations and business development across these diverse markets. With extensive experience in digital platforms and emerging markets, she leads regional growth initiatives and partnerships. Panina brings deep expertise in social media, technology sector management, and cross-cultural business operations. Her role encompasses driving user engagement, content strategy, and market expansion across multiple countries with varying regulatory environments and cultural landscapes.

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