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Max-Hervé George
Switzerland+
Max-Hervé George
Chaiman & CEO, Icona Capital.

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Biography
Max-Hervé George is a French entrepreneur, investor, and property developer. Focused on niche market investments since 2014, he co-founded Ultima Capital, a Swiss luxury real estate company. As CEO, he led it to a 2019 IPO and its 2023 sale for CHF 1.4bn.

In 2019, Max-Hervé founded Icona Capital, an alternative investment group based in London, now with a team of over 50 professionals managing assets exceeding €10bn.
Icona Capital.
iconacapital.com
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