Biography
Alejandra Hernandez serves as Business Development and Marketing Senior Executive for Latin America at Baker McKenzie Colombia, one of the world's leading international law firms. Based in Bogotá, she spearheads strategic marketing initiatives and business development across the LATAM region. With extensive experience in legal services marketing, Alejandra focuses on expanding the firm's market presence and fostering client relationships throughout Latin America. Her role encompasses developing comprehensive marketing strategies, managing regional business development programs, and supporting the firm's growth objectives in key Latin American markets. She brings valuable expertise in cross-border legal services promotion and regional market analysis to Baker McKenzie's operations.
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Baker McKenzie - Colombia
Baker McKenzie is recognized worldwide for its best-in-class client service, practices and for carrying out the most deals year-after-year through our unmatched global platform across 77 offices and 47 emerging and developed countries. Companies based in or with operations in Latin America, routinely rely on our leading cross-border and Latin America energy, mining & infrastructure attorneys for their most important transactional and disputes matters. As the largest law firm in Latin America wit