Mariana Guzman

Socia Líder, Bienes Raíces Latin América, Deloitte
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Biography

Mariana Guzmán es socia líder del sector de Bienes Raíces para Deloitte Spanish Latin América, donde coordina los servicios de Real Estate Advisory, Location Strategy & GeoAnalytics. Es experta en análisis de mercados, planeación territorial y optimización de portafolios inmobiliarios en México y América Latina.

Su enfoque combina visión regional y analítica avanzada mediante herramientas geoespaciales, inteligencia de datos y modelos financieros para maximizar el valor de activos inmobiliarios, impulsar expansiones eficientes y tomar decisiones basadas en evidencia en sectores como banca, vivienda, logística, manufactura, comercio, hospitalidad y desarrollo urbano.

Ha diseñado arquitecturas territoriales basadas en “opportunity clusters”, permitiendo priorizar inversiones, cerrar ubicaciones no rentables y detectar oportunidades de alto potencial. Su trabajo ha sido clave para optimizar y transformar portafolios inmobiliarios en instrumentos estratégicos de crecimiento sostenible.

Deloitte provides audit & assurance, consulting, financial advisory, risk advisory and tax & legal services to public and private clients spanning multiple industries. With a globally connected network of member firms in more than 150 countries, Deloitte brings world-class capabilities and high-quality service to clients, delivering the insights they need to address their most complex business challenges. Deloitte’s more than 330,000 professionals are committed to making an impact that matters.

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