Bertrand Blacha

VP Global Hotel Technology, Accor

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Biography

Bertrand Blacha serves as VP Global Hotel Technology at Accor Hotels, one of the world's leading hospitality groups. In this strategic role, he oversees technology innovation and digital transformation initiatives across Accor's global portfolio of over 5,000 hotels. With extensive experience in hospitality technology, Blacha leads efforts to enhance guest experience through cutting-edge digital solutions, mobile technologies, and data analytics. He plays a crucial role in implementing Accor's digital strategy, focusing on operational efficiency, customer engagement platforms, and emerging technologies that drive the future of hospitality. His expertise spans hotel management systems, guest-facing technologies, and strategic technology partnerships that position Accor at the forefront of industry innovation.

Accor

Innovation. Inspiration. Emotion. We are 330,000+ hospitality Talents perfecting the art of welcome with passion, inspiring and designing new ways of connecting and experiencing the world. +45 hotel brands, 5700 hotels, 840,000 rooms, presence in +110 countries.

www.accorhotels.com

Bertrand Blacha

Biography

Working in this organization