Pedro Bécares

Pedro Bécares is the Co-Director of Advanced Programs in the Real Estate sector at IE Business School. He is a specialist in managing tourism companies, with over fifteen years of experience in the hotel sector. He currently serves as the General Director of Hotel Services, a company focused on technology and innovation, offering management services in technology, marketing, and administration to industry businesses. Bécares is known for his innovative approach to operations, aiming to enhance business competitiveness and sustainability. He also teaches New Business Models and New Revenue Models.

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