Paulina Szymczukiewicz
Biography
Paulina Szymczukiewicz serves as Head of Marketing at Sierra Balmain, a luxury fashion brand based in Poland. She brings extensive experience in digital marketing, brand strategy, and campaign management to her role. Paulina specializes in developing comprehensive marketing initiatives that enhance brand visibility and drive customer engagement across multiple channels. Her expertise spans social media marketing, content strategy, and market analysis within the fashion and luxury goods sector. At Sierra Balmain, she leads marketing efforts that align with the company's premium positioning and international growth objectives, contributing to the brand's expanding market presence.
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Sierra Balmain
The Sierra Balmain Group which manages over €1 billion of retail property assets in Poland, also directly leases over 1,100 units and has a project team that has designed or developed around 4.7 million sq.m in the country.