Marcelo Salomão
Biography
Marcelo Salomão serves as the Head of IT & Distribution for Accor in Brazil. As Vice President of Technology for Accor South America, he plays a pivotal role in leveraging technology to enhance the hospitality sector. He champions accessible technological solutions for hotels, focusing on strategies that boost sales, attract new guests, and foster customer loyalty through personalized experiences. His expertise lies in integrating IT and distribution strategies to drive business growth and operational efficiency within the extensive Accor network.
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Accor
Accor is a leading hospitality group offering experiences in more than 5,000 hotels across the world. The Group has been acquiring expertise for 50 years, with 39 hotel brands, from luxury to economy, supported by ALL, the new loyalty program.