Yuri Proaño

Yuri Proaño, as President of Primax Colombia S.A., was instrumental in the successful launch and strategic positioning of the Primax brand in the Colombian market. Under his leadership, the company achieved significant milestones, including the rebranding of over 700 service stations and establishing Primax as the second-largest fuel distributor in the country. Proaño's extensive international experience in the retail sector contributed to these accomplishments.

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