Victor Fernandez

Victor Fernandez Zapata serves as the Head of Asset Management Shopping Centres at MERLIN Properties. He is recognized for his expertise in enhancing retail spaces, particularly the growing importance of Food & Beverage offerings in shopping centers. Fernandez Zapata has spearheaded ambitious projects, including a €200 million investment for remodeling seven key shopping centers. His work focuses on improving customer experience, creating modern, open spaces, and incorporating innovations like contactless solutions. He consistently aims to add value to both centers and operators by adapting to evolving market demands.

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