Biography
Responsible for the production and execution of the brand portfolio and retention strategy. Accountable for targeted hotel growth through new hotel acquisitions into brands and development of membership income. Lead and support hotel engagement to maintain membership satisfaction. Custodian of both positive brand perception and brand value.
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BWH Hotel Group
The BWH Hotel Group® is an international hotel group headquartered in Phoenix, Arizona, and the umbrella brand for the three global brand families including Best Western Hotels & Resorts, WorldHotels Collection and SureStay Hotel Group with a global network of approximately 4,700 independent hotels in over 100 countries and territories worldwide.* BWH Hotel Group offers a total of 18 hotel brands worldwide that suit the needs of hotel developers and guests in every market.